🧠 Psychology
Fresh and soothing color. Evokes clarity, communication and technological innovation.
✨ Uses
Tech, health, communication, SaaS, media.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#09698C
RGB
rgb(9, 105, 140)
HSL
hsl(196°, 88%, 29%)
CMYK
C:94% M:25% Y:0% K:45%
Luminance
0.121
WCAG Accessibility
Aa — #09698C
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #09698C
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#09698C
#8B2C09
Analogous
#098B6D
#09698C
#09278B
Triadic
#09698C
#8B0968
#688B09
Split-comp.
#09698C
#8B0927
#8B6D09
Tetradic
#09698C
#6D098B
#8B2C09
#278B09
Monochromatic
#72CDEE
#1BAADE
#106584
#0B4256
#020E12
Suggested palettes for this hue.