🧠 Psychology
Color of trust and stability. Evokes professionalism, security and serenity.
✨ Uses
Finance, banking, enterprise, software, social networks.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#1B73A9
RGB
rgb(27, 115, 169)
HSL
hsl(203°, 72%, 38%)
CMYK
C:84% M:32% Y:0% K:34%
Luminance
0.1548
WCAG Accessibility
Aa — #1B73A9
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #1B73A9
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#1B73A9
#A7511B
Analogous
#1BA796
#1B73A9
#1B2BA7
Triadic
#1B73A9
#A71B71
#71A71B
Split-comp.
#1B73A9
#A71B2B
#A7961B
Tetradic
#1B73A9
#961BA7
#A7511B
#2BA71B
Monochromatic
#A4CFEA
#51A3D6
#256F9D
#1B5274
#0D2636
Suggested palettes for this hue.