🧠 Psychology
Color of trust and stability. Evokes professionalism, security and serenity.
✨ Uses
Finance, banking, enterprise, software, social networks.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#1B74B5
RGB
rgb(27, 116, 181)
HSL
hsl(205°, 74%, 41%)
CMYK
C:85% M:36% Y:0% K:29%
Luminance
0.1619
WCAG Accessibility
Aa — #1B74B5
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #1B74B5
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#1B74B5
#B65C1B
Analogous
#1BB6A9
#1B74B5
#1B28B6
Triadic
#1B74B5
#B61B75
#75B61B
Split-comp.
#1B74B5
#B61B28
#B6A91B
Tetradic
#1B74B5
#A91BB6
#B65C1B
#28B61B
Monochromatic
#B0D4EE
#5CA6DB
#2674AB
#1C5782
#0F2D43
Suggested palettes for this hue.