🧠 Psychology
Color of trust and stability. Evokes professionalism, security and serenity.
✨ Uses
Finance, banking, enterprise, software, social networks.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#1D72BD
RGB
rgb(29, 114, 189)
HSL
hsl(208°, 73%, 43%)
CMYK
C:85% M:40% Y:0% K:26%
Luminance
0.1608
WCAG Accessibility
Aa — #1D72BD
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #1D72BD
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#1D72BD
#BE681E
Analogous
#1EBEB8
#1D72BD
#1E23BE
Triadic
#1D72BD
#BE1E73
#73BE1E
Split-comp.
#1D72BD
#BE1E23
#BEB81E
Tetradic
#1D72BD
#B81EBE
#BE681E
#23BE1E
Monochromatic
#B8D5EF
#65A5DC
#2972B3
#1F5889
#11304B
Suggested palettes for this hue.