Similar colors View all →
Pure Blue
#240AF4
Pure Blue
#0000FF
Soft Lavender
#A78BFA
Vibrant Mauve
#8B5CF6
Pale Violet
#C4B5FD
Misty Violet
#EDE9FE
Deep Navy
#000080
Blue Violet
#5865F2
Deep Violet
#7C3AED
Amethyst
#6D28D9
Sapphire
#2563EB
Pop Violet
#9333EA
Electric Blue
#3B82F6
"Pure Blue"
Blue · Winter
🧠 Psychology
Color of trust and stability. Evokes professionalism, security and serenity.
✨ Uses
Finance, banking, enterprise, software, social networks.
Tip
Pure Blue pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #240AF4
RGB rgb(36, 10, 244)
HSL hsl(247°, 92%, 50%)
CMYK C:85% M:96% Y:0% K:4%
Luminance 0.069
WCAG Accessibility
On white 8.66:1
Aa — #240AF4
Secondary text
✓ AA ✓ AAA ✓ AA Large
On black 2.42:1
Aa — #240AF4
Secondary text
✗ AA ✗ AAA ✗ AA Large

All harmonies

Complementary
#240AF4 #D9F50A
Analogous
#0A64F5 #240AF4 #9B0AF5
Triadic
#240AF4 #F5260A #0AF526
Split-comp.
#240AF4 #F59B0A #64F50A
Tetradic
#240AF4 #F50A64 #D9F50A #0AF59B
Monochromatic
#09052E #1C0E8B #2F17E8 #5945ED #978BF4
Suggested palettes for this hue.
Purple Mystery View all →
Pop Art View all →
Tropical Fruits View all →

  
Discover more colors View all →
Dodger Blue
#1E90FF
Azure
#0EA5E9
Soft Sky Blue
#87CEEB
Lavender Blue
#93C5FD
Electric Blue
#3B82F6
Navy Blue
#1E3A8A
Sapphire
#2563EB
Steel Blue
#B0C4DE
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