🧠 Psychology
Color of trust and stability. Evokes professionalism, security and serenity.
✨ Uses
Finance, banking, enterprise, software, social networks.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#2689BD
RGB
rgb(38, 137, 189)
HSL
hsl(201°, 67%, 45%)
CMYK
C:80% M:28% Y:0% K:26%
Luminance
0.2229
WCAG Accessibility
Aa — #2689BD
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #2689BD
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#2689BD
#C05C26
Analogous
#26C0A9
#2689BD
#263DC0
Triadic
#2689BD
#C0268A
#8AC026
Split-comp.
#2689BD
#C0263D
#C0A926
Tetradic
#2689BD
#A926C0
#C05C26
#3DC026
Monochromatic
#C3DFEF
#73B5D9
#3186B4
#26698C
#163C50
Suggested palettes for this hue.