🧠 Psychology
Fresh and soothing color. Evokes clarity, communication and technological innovation.
✨ Uses
Tech, health, communication, SaaS, media.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#268FB4
RGB
rgb(38, 143, 180)
HSL
hsl(196°, 65%, 43%)
CMYK
C:79% M:21% Y:0% K:29%
Luminance
0.2371
WCAG Accessibility
Aa — #268FB4
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #268FB4
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#268FB4
#B54C26
Analogous
#26B594
#268FB4
#2648B5
Triadic
#268FB4
#B5268F
#8FB526
Split-comp.
#268FB4
#B52648
#B59426
Tetradic
#268FB4
#9426B5
#B54C26
#48B526
Monochromatic
#BCDFEB
#6DB9D5
#318AAA
#266A82
#153A47
Suggested palettes for this hue.