🧠 Psychology
Color of trust and stability. Evokes professionalism, security and serenity.
✨ Uses
Finance, banking, enterprise, software, social networks.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#2789BF
RGB
rgb(39, 137, 191)
HSL
hsl(201°, 66%, 45%)
CMYK
C:80% M:28% Y:0% K:25%
Luminance
0.224
WCAG Accessibility
Aa — #2789BF
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #2789BF
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#2789BF
#BE5C27
Analogous
#27BEA8
#2789BF
#273EBE
Triadic
#2789BF
#BE2789
#89BE27
Split-comp.
#2789BF
#BE273E
#BEA827
Tetradic
#2789BF
#A827BE
#BE5C27
#3EBE27
Monochromatic
#C3DFEE
#74B5D8
#3286B3
#27688B
#163C50
Suggested palettes for this hue.