Similar colors View all →
Pure Blue
#281BF7
Pure Blue
#0000FF
Blue Violet
#5865F2
Deep Navy
#000080
Soft Lavender
#A78BFA
Pale Violet
#C4B5FD
Vibrant Mauve
#8B5CF6
Misty Violet
#EDE9FE
Deep Violet
#7C3AED
Sapphire
#2563EB
Electric Blue
#3B82F6
Royal Blue
#4169E1
Amethyst
#6D28D9
"Pure Blue"
Blue · Winter
🧠 Psychology
Color of trust and stability. Evokes professionalism, security and serenity.
✨ Uses
Finance, banking, enterprise, software, social networks.
Tip
Pure Blue pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #281BF7
RGB rgb(40, 27, 247)
HSL hsl(244°, 93%, 54%)
CMYK C:84% M:89% Y:0% K:3%
Luminance 0.076
WCAG Accessibility
On white 8.11:1
Aa — #281BF7
Secondary text
✓ AA ✓ AAA ✓ AA Large
On black 2.59:1
Aa — #281BF7
Secondary text
✗ AA ✗ AAA ✗ AA Large

All harmonies

Complementary
#281BF7 #E8F71D
Analogous
#1D7BF7 #281BF7 #981DF7
Triadic
#281BF7 #F72B1D #1DF72B
Split-comp.
#281BF7 #F7981D #7BF71D
Tetradic
#281BF7 #F71D7B #E8F71D #1DF798
Monochromatic
#0A0641 #180F9F #3528EB #6157EF #A39DF6
Suggested palettes for this hue.
Gradient Sunset View all →
White Marble View all →
Sunset View all →

  
Discover more colors View all →
Electric Blue
#3B82F6
Azure
#0EA5E9
Sky Blue
#60A5FA
Soft Sky Blue
#87CEEB
Navy Blue
#1E3A8A
Steel Blue
#B0C4DE
Royal Blue
#4169E1
Lavender Blue
#93C5FD
🔄 Converter ♿ Contrast 🌈 Gradient