🧠 Psychology
Color of trust and stability. Evokes professionalism, security and serenity.
✨ Uses
Finance, banking, enterprise, software, social networks.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#289BD7
RGB
rgb(40, 155, 215)
HSL
hsl(201°, 69%, 50%)
CMYK
C:81% M:28% Y:0% K:16%
Luminance
0.2924
WCAG Accessibility
Aa — #289BD7
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #289BD7
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#289BD7
#D76528
Analogous
#28D7BD
#289BD7
#2842D7
Triadic
#289BD7
#D7289A
#9AD728
Split-comp.
#289BD7
#D72842
#D7BD28
Tetradic
#289BD7
#BD28D7
#D76528
#42D728
Monochromatic
#0A1E29
#1F5A7A
#3496CB
#5DABD5
#9ACBE5
Suggested palettes for this hue.