🧠 Psychology
Color of trust and stability. Evokes professionalism, security and serenity.
✨ Uses
Finance, banking, enterprise, software, social networks.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#2B729A
RGB
rgb(43, 114, 154)
HSL
hsl(202°, 56%, 39%)
CMYK
C:72% M:26% Y:0% K:40%
Luminance
0.1497
WCAG Accessibility
Aa — #2B729A
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #2B729A
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#2B729A
#9B552C
Analogous
#2C9B8C
#2B729A
#2C3B9B
Triadic
#2B729A
#9B2C72
#729B2C
Split-comp.
#2B729A
#9B2C3B
#9B8C2C
Tetradic
#2B729A
#8C2C9B
#9B552C
#3B9B2C
Monochromatic
#B1D0E2
#66A3C7
#367091
#28536C
#132834
Suggested palettes for this hue.