🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#310201
RGB
rgb(49, 2, 1)
HSL
hsl(1°, 96%, 10%)
CMYK
C:0% M:96% Y:98% K:81%
Luminance
0.0057
WCAG Accessibility
Aa — #310201
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #310201
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#310201
#013132
Analogous
#320119
#310201
#321A01
Triadic
#310201
#013202
#020132
Split-comp.
#310201
#01321A
#011932
Tetradic
#310201
#193201
#013132
#1A0132
Monochromatic
#ED1612
#8E0D0B
#2F0404
#000000
#000000
Suggested palettes for this hue.