🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#390701
RGB
rgb(57, 7, 1)
HSL
hsl(6°, 97%, 11%)
CMYK
C:0% M:88% Y:98% K:78%
Luminance
0.0081
WCAG Accessibility
Aa — #390701
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #390701
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#390701
#013237
Analogous
#370117
#390701
#372101
Triadic
#390701
#013706
#060137
Split-comp.
#390701
#013721
#011737
Tetradic
#390701
#173701
#013237
#210137
Monochromatic
#EF2B15
#94180A
#340904
#050100
#000000
Suggested palettes for this hue.