🧠 Psychology
Fresh and soothing color. Evokes clarity, communication and technological innovation.
✨ Uses
Tech, health, communication, SaaS, media.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#3B97C1
RGB
rgb(59, 151, 193)
HSL
hsl(199°, 53%, 49%)
CMYK
C:69% M:22% Y:0% K:24%
Luminance
0.2734
WCAG Accessibility
Aa — #3B97C1
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #3B97C1
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#3B97C1
#BF653B
Analogous
#3BBFA7
#3B97C1
#3B53BF
Triadic
#3B97C1
#BF3B95
#95BF3B
Split-comp.
#3B97C1
#BF3B53
#BFA73B
Tetradic
#3B97C1
#A73BBF
#BF653B
#53BF3B
Monochromatic
#D7E7EF
#8EBCD2
#4791B3
#39738E
#234758
Suggested palettes for this hue.