🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#400C07
RGB
rgb(64, 12, 7)
HSL
hsl(5°, 80%, 14%)
CMYK
C:0% M:81% Y:89% K:75%
Luminance
0.011
WCAG Accessibility
Aa — #400C07
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #400C07
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#400C07
#073B40
Analogous
#40071F
#400C07
#402807
Triadic
#400C07
#07400C
#0C0740
Split-comp.
#400C07
#074028
#071F40
Tetradic
#400C07
#1F4007
#073B40
#280740
Monochromatic
#DC4538
#93241A
#3D0F0B
#110403
#000000
Suggested palettes for this hue.