"Pure Blue"
Blue · Winter
🧠 Psychology
Color of trust and stability. Evokes professionalism, security and serenity.
✨ Uses
Finance, banking, enterprise, software, social networks.
Tip
Pure Blue pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#4040BC
RGB
rgb(64, 64, 188)
HSL
hsl(240°, 49%, 49%)
CMYK
C:66% M:66% Y:0% K:26%
Luminance
0.0812
WCAG Accessibility
Aa — #4040BC
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #4040BC
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#4040BC
#BABA40
Analogous
#407DBA
#4040BC
#7D40BA
Triadic
#4040BC
#BA4040
#40BA40
Split-comp.
#4040BC
#BA7D40
#7DBA40
Tetradic
#4040BC
#BA407D
#BABA40
#40BA7D
Monochromatic
#D8D8EE
#9191CF
#4C4CAE
#3D3D8A
#252555
Suggested palettes for this hue.