Similar colors View all →
Pure Blue
#4040BC
Pure Blue
#0000FF
Navy Blue
#1E3A8A
Blue Violet
#5865F2
Royal Blue
#4169E1
Amethyst
#6D28D9
Deep Navy
#000080
Almost Black
#111827
Night Indigo
#4C1D95
Sapphire
#2563EB
Steel Blue
#B0C4DE
Slate Grey
#6B7280
Deep Violet
#7C3AED
"Pure Blue"
Blue · Winter
🧠 Psychology
Color of trust and stability. Evokes professionalism, security and serenity.
✨ Uses
Finance, banking, enterprise, software, social networks.
Tip
Pure Blue pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #4040BC
RGB rgb(64, 64, 188)
HSL hsl(240°, 49%, 49%)
CMYK C:66% M:66% Y:0% K:26%
Luminance 0.0812
WCAG Accessibility
On white 7.84:1
Aa — #4040BC
Secondary text
✓ AA ✓ AAA ✓ AA Large
On black 2.68:1
Aa — #4040BC
Secondary text
✗ AA ✗ AAA ✗ AA Large

All harmonies

Complementary
#4040BC #BABA40
Analogous
#407DBA #4040BC #7D40BA
Triadic
#4040BC #BA4040 #40BA40
Split-comp.
#4040BC #BA7D40 #7DBA40
Tetradic
#4040BC #BA407D #BABA40 #40BA7D
Monochromatic
#D8D8EE #9191CF #4C4CAE #3D3D8A #252555
Suggested palettes for this hue.
Pearl Zen View all →
Gold & Black View all →
Leather & Wood View all →

  
Discover more colors View all →
Deep Navy
#000080
Navy Blue
#1E3A8A
Dodger Blue
#1E90FF
Electric Blue
#3B82F6
Pure Blue
#0000FF
Sapphire
#2563EB
Lavender Blue
#93C5FD
Azure
#0EA5E9
🔄 Converter ♿ Contrast 🌈 Gradient