🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#48040D
RGB
rgb(72, 4, 13)
HSL
hsl(352°, 89%, 15%)
CMYK
C:0% M:94% Y:82% K:72%
Luminance
0.0133
WCAG Accessibility
Aa — #48040D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #48040D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#48040D
#04483F
Analogous
#48042F
#48040D
#481D04
Triadic
#48040D
#0D4804
#040D48
Split-comp.
#48040D
#04481D
#042F48
Tetradic
#48040D
#2F4804
#04483F
#1D0448
Monochromatic
#E7324A
#A01326
#440810
#170305
#000000
Suggested palettes for this hue.