🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#481815
RGB
rgb(72, 24, 21)
HSL
hsl(4°, 55%, 18%)
CMYK
C:0% M:67% Y:71% K:72%
Luminance
0.0174
WCAG Accessibility
Aa — #481815
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #481815
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#481815
#154447
Analogous
#47152B
#481815
#473115
Triadic
#481815
#154718
#181547
Split-comp.
#481815
#154731
#152B47
Tetradic
#481815
#2B4715
#154447
#311547
Monochromatic
#C46A64
#8D3B35
#431C19
#1E0C0B
#000000
Suggested palettes for this hue.