🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#4D0901
RGB
rgb(77, 9, 1)
HSL
hsl(6°, 97%, 15%)
CMYK
C:0% M:88% Y:99% K:70%
Luminance
0.0157
WCAG Accessibility
Aa — #4D0901
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #4D0901
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#4D0901
#01444B
Analogous
#4B011F
#4D0901
#4B2E01
Triadic
#4D0901
#014B09
#09014B
Split-comp.
#4D0901
#014B2E
#011F4B
Tetradic
#4D0901
#1F4B01
#01444B
#2E014B
Monochromatic
#F03C28
#A71B0C
#480C05
#180402
#000000
Suggested palettes for this hue.