🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#681728
RGB
rgb(104, 23, 40)
HSL
hsl(347°, 64%, 25%)
CMYK
C:0% M:78% Y:62% K:59%
Luminance
0.0344
WCAG Accessibility
Aa — #681728
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #681728
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#681728
#176957
Analogous
#691751
#681728
#692E17
Triadic
#681728
#296917
#172969
Split-comp.
#681728
#17692E
#175169
Tetradic
#681728
#516917
#176957
#2E1769
Monochromatic
#D6768A
#B13550
#621D2C
#3B121B
#000000
Suggested palettes for this hue.