🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#70031F
RGB
rgb(112, 3, 31)
HSL
hsl(345°, 95%, 23%)
CMYK
C:0% M:97% Y:72% K:56%
Luminance
0.0355
WCAG Accessibility
Aa — #70031F
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #70031F
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#70031F
#037257
Analogous
#720357
#70031F
#721F03
Triadic
#70031F
#1F7203
#031F72
Split-comp.
#70031F
#03721F
#035772
Tetradic
#70031F
#577203
#037257
#1F0372
Monochromatic
#F15079
#CB103F
#6D0922
#3D0513
#000000
Suggested palettes for this hue.