🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#701BA0
RGB
rgb(112, 27, 160)
HSL
hsl(278°, 71%, 37%)
CMYK
C:30% M:83% Y:0% K:37%
Luminance
0.0658
WCAG Accessibility
Aa — #701BA0
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #701BA0
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#701BA0
#4CA11B
Analogous
#2D1BA1
#701BA0
#A11B8F
Triadic
#701BA0
#A1701B
#1BA170
Split-comp.
#701BA0
#8FA11B
#1BA12D
Tetradic
#701BA0
#A12D1B
#4CA11B
#1B8FA1
Monochromatic
#CEA1E8
#A34ED4
#6E2598
#501B6F
#240C31
Suggested palettes for this hue.