🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#701D04
RGB
rgb(112, 29, 4)
HSL
hsl(14°, 93%, 23%)
CMYK
C:0% M:74% Y:96% K:56%
Luminance
0.0408
WCAG Accessibility
Aa — #701D04
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #701D04
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#701D04
#045871
Analogous
#710421
#701D04
#715404
Triadic
#701D04
#04711E
#1E0471
Split-comp.
#701D04
#047154
#042171
Tetradic
#701D04
#217104
#045871
#540471
Monochromatic
#EF7752
#C93D13
#6B210A
#3D1206
#000000
Suggested palettes for this hue.