🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#701DA3
RGB
rgb(112, 29, 163)
HSL
hsl(277°, 70%, 38%)
CMYK
C:31% M:82% Y:0% K:36%
Luminance
0.0678
WCAG Accessibility
Aa — #701DA3
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #701DA3
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#701DA3
#51A51D
Analogous
#2D1DA5
#701DA3
#A51D95
Triadic
#701DA3
#A5711D
#1DA571
Split-comp.
#701DA3
#95A51D
#1DA52D
Tetradic
#701DA3
#A52D1D
#51A51D
#1D95A5
Monochromatic
#CFA5E9
#A354D4
#6E279B
#511D72
#260D35
Suggested palettes for this hue.