🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#701F18
RGB
rgb(112, 31, 24)
HSL
hsl(5°, 65%, 27%)
CMYK
C:0% M:72% Y:79% K:56%
Luminance
0.0421
WCAG Accessibility
Aa — #701F18
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #701F18
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#701F18
#186A72
Analogous
#72183D
#701F18
#724C18
Triadic
#701F18
#187220
#201872
Split-comp.
#701F18
#18724C
#183D72
Tetradic
#701F18
#3D7218
#186A72
#4C1872
Monochromatic
#D9847D
#BA4136
#6B251F
#431714
#080302
Suggested palettes for this hue.