Similar colors View all →
Alizarin
#70281C
Alizarin
#C0392B
Sienna Brown
#A0522D
Brick Red
#B22222
Dark Brown
#4E342E
Mahogany
#A94442
Indian Red
#CD5C5C
Saddle Brown
#8B4513
Rust
#C2410C
Brown
#795548
Peruvian
#CD853F
Dark Red
#8B0000
Hot Chocolate
#D2691E
"Alizarin"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #70281C
RGB rgb(112, 40, 28)
HSL hsl(9°, 60%, 27%)
CMYK C:0% M:64% Y:75% K:56%
Luminance 0.0475
WCAG Accessibility
On white 10.45:1
Aa — #70281C
Secondary text
✓ AA ✓ AAA ✓ AA Large
On black 2.01:1
Aa — #70281C
Secondary text
✗ AA ✗ AAA ✗ AA Large

All harmonies

Complementary
#70281C #1C626E
Analogous
#6E1C38 #70281C #6E511C
Triadic
#70281C #1C6E28 #281C6E
Split-comp.
#70281C #1C6E51 #1C386E
Tetradic
#70281C #386E1C #1C626E #511C6E
Monochromatic
#D58D81 #B44E3C #672D22 #411C16 #080303
Suggested palettes for this hue.
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Discover more colors View all →
Pure Red
#FF0000
Dark Red
#8B0000
Indian Red
#CD5C5C
Alizarin
#C0392B
Crimson
#DC143C
Imperial Red
#E63946
Brick Red
#B22222
Flash Red
#FF4757
🔄 Converter ♿ Contrast 🌈 Gradient