🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#72011F
RGB
rgb(114, 1, 31)
HSL
hsl(344°, 98%, 23%)
CMYK
C:0% M:99% Y:73% K:55%
Luminance
0.0369
WCAG Accessibility
Aa — #72011F
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #72011F
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#72011F
#017455
Analogous
#740159
#72011F
#741C01
Triadic
#72011F
#207401
#012074
Split-comp.
#72011F
#01741C
#015974
Tetradic
#72011F
#597401
#017455
#1C0174
Monochromatic
#F44E7A
#CE0D41
#6E0723
#3E0414
#000000
Suggested palettes for this hue.