🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#720418
RGB
rgb(114, 4, 24)
HSL
hsl(349°, 93%, 23%)
CMYK
C:0% M:96% Y:79% K:55%
Luminance
0.0366
WCAG Accessibility
Aa — #720418
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #720418
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#720418
#04715D
Analogous
#71044F
#720418
#712704
Triadic
#720418
#187104
#041871
Split-comp.
#720418
#047127
#044F71
Tetradic
#720418
#4F7104
#04715D
#270471
Monochromatic
#EF526F
#C91334
#6B0A1C
#3D0610
#000000
Suggested palettes for this hue.