🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#720DAD
RGB
rgb(114, 13, 173)
HSL
hsl(278°, 86%, 36%)
CMYK
C:34% M:92% Y:0% K:32%
Luminance
0.0679
WCAG Accessibility
Aa — #720DAD
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #720DAD
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#720DAD
#47AB0D
Analogous
#220DAB
#720DAD
#AB0D96
Triadic
#720DAD
#AB710D
#0DAB71
Split-comp.
#720DAD
#96AB0D
#0DAB22
Tetradic
#720DAD
#AB220D
#47AB0D
#0D96AB
Monochromatic
#CE93F0
#A63AE4
#6E16A2
#501075
#220731
Suggested palettes for this hue.