🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#721BD4
RGB
rgb(114, 27, 212)
HSL
hsl(268°, 77%, 47%)
CMYK
C:46% M:87% Y:0% K:17%
Luminance
0.0894
WCAG Accessibility
Aa — #721BD4
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #721BD4
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#721BD4
#7ED41C
Analogous
#1C22D4
#721BD4
#CE1CD4
Triadic
#721BD4
#D4721C
#1CD472
Split-comp.
#721BD4
#D4CE1C
#22D41C
Tetradic
#721BD4
#D41C22
#7ED41C
#1CD4CE
Monochromatic
#DCC8F4
#A772E3
#7228C8
#5A1F9E
#36135E
Suggested palettes for this hue.