🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#721C04
RGB
rgb(114, 28, 4)
HSL
hsl(13°, 93%, 23%)
CMYK
C:0% M:75% Y:96% K:55%
Luminance
0.0417
WCAG Accessibility
Aa — #721C04
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #721C04
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#721C04
#045A71
Analogous
#710423
#721C04
#715204
Triadic
#721C04
#04711C
#1C0471
Split-comp.
#721C04
#047152
#042371
Tetradic
#721C04
#237104
#045A71
#520471
Monochromatic
#EF7452
#C93A13
#6B1F0A
#3D1206
#000000
Suggested palettes for this hue.