🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#721FA1
RGB
rgb(114, 31, 161)
HSL
hsl(278°, 68%, 38%)
CMYK
C:29% M:81% Y:0% K:37%
Luminance
0.0694
WCAG Accessibility
Aa — #721FA1
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #721FA1
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#721FA1
#4FA31F
Analogous
#311FA3
#721FA1
#A31F91
Triadic
#721FA1
#A3721F
#1FA372
Split-comp.
#721FA1
#91A31F
#1FA331
Tetradic
#721FA1
#A3311F
#4FA31F
#1F91A3
Monochromatic
#D0A6E7
#A456D2
#702999
#521E71
#260E34
Suggested palettes for this hue.