🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#72231F
RGB
rgb(114, 35, 31)
HSL
hsl(3°, 57%, 28%)
CMYK
C:0% M:69% Y:73% K:55%
Luminance
0.0459
WCAG Accessibility
Aa — #72231F
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #72231F
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#72231F
#1F6C70
Analogous
#701F43
#72231F
#704B1F
Triadic
#72231F
#1F7023
#231F70
Split-comp.
#72231F
#1F704B
#1F4370
Tetradic
#72231F
#43701F
#1F6C70
#4B1F70
Monochromatic
#D48B87
#B44741
#692926
#431A18
#0B0404
Suggested palettes for this hue.