🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#72389A
RGB
rgb(114, 56, 154)
HSL
hsl(276°, 47%, 41%)
CMYK
C:26% M:64% Y:0% K:40%
Luminance
0.0854
WCAG Accessibility
Aa — #72389A
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #72389A
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#72389A
#5F9A37
Analogous
#41379A
#72389A
#9A3790
Triadic
#72389A
#9A7237
#379A72
Split-comp.
#72389A
#909A37
#379A41
Tetradic
#72389A
#9A4137
#5F9A37
#37909A
Monochromatic
#D2BDE0
#A377C0
#70428F
#55326C
#2C1A38
Suggested palettes for this hue.