🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#723DAE
RGB
rgb(114, 61, 174)
HSL
hsl(268°, 48%, 46%)
CMYK
C:34% M:65% Y:0% K:32%
Luminance
0.0981
WCAG Accessibility
Aa — #723DAE
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #723DAE
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#723DAE
#79AE3D
Analogous
#3D41AE
#723DAE
#AA3DAE
Triadic
#723DAE
#AE723D
#3DAE72
Split-comp.
#723DAE
#AEAA3D
#41AE3D
Tetradic
#723DAE
#AE3D41
#79AE3D
#3DAEAA
Monochromatic
#DACEE9
#A687C9
#7249A2
#59397F
#34214A
Suggested palettes for this hue.