🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#73012D
RGB
rgb(115, 1, 45)
HSL
hsl(337°, 98%, 23%)
CMYK
C:0% M:99% Y:61% K:55%
Luminance
0.0385
WCAG Accessibility
Aa — #73012D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #73012D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#73012D
#017448
Analogous
#740167
#73012D
#740F01
Triadic
#73012D
#2D7401
#012D74
Split-comp.
#73012D
#01740F
#016774
Tetradic
#73012D
#677401
#017448
#0F0174
Monochromatic
#F44E8D
#CE0D57
#6E072F
#3E041A
#000000
Suggested palettes for this hue.