🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7301A7
RGB
rgb(115, 1, 167)
HSL
hsl(281°, 99%, 33%)
CMYK
C:31% M:99% Y:0% K:35%
Luminance
0.0653
WCAG Accessibility
Aa — #7301A7
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7301A7
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7301A7
#36A701
Analogous
#1F01A7
#7301A7
#A70189
Triadic
#7301A7
#A77301
#01A773
Split-comp.
#7301A7
#89A701
#01A71F
Tetradic
#7301A7
#A71F01
#36A701
#0189A7
Monochromatic
#D17DF7
#AE1CF2
#70099F
#4E066F
#1B0227
Suggested palettes for this hue.