🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#730F72
RGB
rgb(115, 15, 114)
HSL
hsl(301°, 77%, 25%)
CMYK
C:0% M:87% Y:1% K:55%
Luminance
0.0506
WCAG Accessibility
Aa — #730F72
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #730F72
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#730F72
#0F7110
Analogous
#410F71
#730F72
#710F3E
Triadic
#730F72
#6F710F
#0F6F71
Split-comp.
#730F72
#3E710F
#0F7141
Tetradic
#730F72
#71410F
#0F7110
#0F3E71
Monochromatic
#E26AE0
#C026BD
#6A1569
#400D3F
#000000
Suggested palettes for this hue.