🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7312AB
RGB
rgb(115, 18, 171)
HSL
hsl(278°, 81%, 37%)
CMYK
C:33% M:89% Y:0% K:33%
Luminance
0.0689
WCAG Accessibility
Aa — #7312AB
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7312AB
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7312AB
#4AAB12
Analogous
#2612AB
#7312AB
#AB1296
Triadic
#7312AB
#AB7312
#12AB73
Split-comp.
#7312AB
#96AB12
#12AB26
Tetradic
#7312AB
#AB2612
#4AAB12
#1296AB
Monochromatic
#CF9BEE
#A643DF
#701BA1
#521476
#240934
Suggested palettes for this hue.