🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#731BCD
RGB
rgb(115, 27, 205)
HSL
hsl(270°, 77%, 45%)
CMYK
C:44% M:87% Y:0% K:20%
Luminance
0.0867
WCAG Accessibility
Aa — #731BCD
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #731BCD
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#731BCD
#73CB1A
Analogous
#1A1ACB
#731BCD
#CB1ACB
Triadic
#731BCD
#CB731A
#1ACB73
Split-comp.
#731BCD
#CBCB1A
#1ACB1A
Tetradic
#731BCD
#CB1A1A
#73CB1A
#1ACBCB
Monochromatic
#D9BFF2
#A66AE2
#7326C0
#591D95
#331155
Suggested palettes for this hue.