🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#731CB2
RGB
rgb(115, 28, 178)
HSL
hsl(275°, 73%, 40%)
CMYK
C:35% M:84% Y:0% K:30%
Luminance
0.0752
WCAG Accessibility
Aa — #731CB2
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #731CB2
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#731CB2
#5AB01C
Analogous
#281CB0
#731CB2
#B01CA4
Triadic
#731CB2
#B0721C
#1CB072
Split-comp.
#731CB2
#A4B01C
#1CB028
Tetradic
#731CB2
#B0281C
#5AB01C
#1CA4B0
Monochromatic
#D1ACEC
#A459D9
#7126A6
#551C7D
#2A0E3E
Suggested palettes for this hue.