🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#731CB3
RGB
rgb(115, 28, 179)
HSL
hsl(275°, 73%, 41%)
CMYK
C:36% M:84% Y:0% K:30%
Luminance
0.0756
WCAG Accessibility
Aa — #731CB3
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #731CB3
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#731CB3
#5CB51C
Analogous
#291CB5
#731CB3
#B51CA8
Triadic
#731CB3
#B5751C
#1CB575
Split-comp.
#731CB3
#A8B51C
#1CB529
Tetradic
#731CB3
#B5291C
#5CB51C
#1CA8B5
Monochromatic
#D4B0ED
#A65DDA
#7427AA
#571D81
#2D0F43
Suggested palettes for this hue.