🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#73261E
RGB
rgb(115, 38, 30)
HSL
hsl(6°, 59%, 28%)
CMYK
C:0% M:67% Y:74% K:55%
Luminance
0.0484
WCAG Accessibility
Aa — #73261E
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #73261E
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#73261E
#1D6972
Analogous
#721D3F
#73261E
#72501D
Triadic
#73261E
#1D7226
#261D72
Split-comp.
#73261E
#1D7250
#1D3F72
Tetradic
#73261E
#3F721D
#1D6972
#501D72
Monochromatic
#D58D85
#B64A3E
#6A2B24
#441C17
#0B0504
Suggested palettes for this hue.