🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#733597
RGB
rgb(115, 53, 151)
HSL
hsl(278°, 48%, 40%)
CMYK
C:24% M:65% Y:0% K:41%
Luminance
0.0822
WCAG Accessibility
Aa — #733597
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #733597
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#733597
#599735
Analogous
#423597
#733597
#97358A
Triadic
#733597
#977335
#359773
Split-comp.
#733597
#8A9735
#359742
Tetradic
#733597
#974235
#599735
#358A97
Monochromatic
#D1B9DF
#A372C0
#703F8D
#542F6A
#2A1835
Suggested palettes for this hue.