🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#735273
RGB
rgb(115, 82, 115)
HSL
hsl(300°, 17%, 39%)
CMYK
C:0% M:29% Y:0% K:55%
Luminance
0.1083
WCAG Accessibility
Aa — #735273
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #735273
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#735273
#537453
Analogous
#635374
#735273
#745363
Triadic
#735273
#747453
#537474
Split-comp.
#735273
#637453
#537463
Tetradic
#735273
#746353
#537453
#536374
Monochromatic
#CDC6CD
#9E8F9E
#6A5C6A
#4F454F
#262126
Suggested palettes for this hue.