🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#74010C
RGB
rgb(116, 1, 12)
HSL
hsl(354°, 98%, 23%)
CMYK
C:0% M:99% Y:90% K:55%
Luminance
0.0377
WCAG Accessibility
Aa — #74010C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #74010C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#74010C
#017469
Analogous
#740146
#74010C
#742F01
Triadic
#74010C
#0D7401
#010D74
Split-comp.
#74010C
#01742F
#014674
Tetradic
#74010C
#467401
#017469
#2F0174
Monochromatic
#F44E5E
#CE0D20
#6E0711
#3E040A
#000000
Suggested palettes for this hue.