🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7424BB
RGB
rgb(116, 36, 187)
HSL
hsl(272°, 68%, 44%)
CMYK
C:38% M:81% Y:0% K:27%
Luminance
0.0837
WCAG Accessibility
Aa — #7424BB
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7424BB
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7424BB
#6BBC24
Analogous
#2924BC
#7424BB
#BC24B7
Triadic
#7424BB
#BC7524
#24BC75
Split-comp.
#7424BB
#B7BC24
#24BC29
Tetradic
#7424BB
#BC2924
#6BBC24
#24B7BC
Monochromatic
#D8BFEE
#A76ED8
#752FB1
#5A2489
#32144D
Suggested palettes for this hue.