🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#74271B
RGB
rgb(116, 39, 27)
HSL
hsl(8°, 62%, 28%)
CMYK
C:0% M:66% Y:77% K:55%
Luminance
0.0496
WCAG Accessibility
Aa — #74271B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #74271B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#74271B
#1B6874
Analogous
#741B3C
#74271B
#74531B
Triadic
#74271B
#1B7427
#271B74
Split-comp.
#74271B
#1B7453
#1B3C74
Tetradic
#74271B
#3C741B
#1B6874
#531B74
Monochromatic
#D88E83
#BA4C3B
#6D2C22
#461C16
#0C0504
Suggested palettes for this hue.