🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7431AA
RGB
rgb(116, 49, 170)
HSL
hsl(273°, 55%, 43%)
CMYK
C:32% M:71% Y:0% K:33%
Luminance
0.0862
WCAG Accessibility
Aa — #7431AA
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7431AA
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7431AA
#68AA31
Analogous
#3731AA
#7431AA
#AA31A4
Triadic
#7431AA
#AA7431
#31AA74
Split-comp.
#7431AA
#A4AA31
#31AA37
Tetradic
#7431AA
#AA3731
#68AA31
#31A4AA
Monochromatic
#D6C0E7
#A576CB
#733C9F
#582E7A
#301943
Suggested palettes for this hue.