🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7437AB
RGB
rgb(116, 55, 171)
HSL
hsl(272°, 51%, 44%)
CMYK
C:32% M:68% Y:0% K:33%
Luminance
0.092
WCAG Accessibility
Aa — #7437AB
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7437AB
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7437AB
#6CA937
Analogous
#3B37A9
#7437AB
#A937A6
Triadic
#7437AB
#A97437
#37A974
Split-comp.
#7437AB
#A6A937
#37A93B
Tetradic
#7437AB
#A93B37
#6CA937
#37A6A9
Monochromatic
#D7C5E7
#A67EC9
#73429E
#59337A
#321D44
Suggested palettes for this hue.